Course Manual Overview and Discussion Points

Choosing the Right Campaign for Your Organization
What Is a Campaign?
Different Types of Campaigns
Setting the Goal
Non-Monetary Goals
Prioritizing Goals
Assignment One

The Feasibility Study
Preparing for the Big Push: The Feasibility Study
Conducting a Feasibility Study
The Steps to a Feasibility Study
Assignment Two

Preparing the Case for Support
Appealing to the Public
Preparing a Case Statement
The Components of a Case
Assignment Three

Leadership and the Organizational Structure
Leadership
Organizational Structure
Assignment Four

Budgeting for Campaigns
Budgeting
Functional & Administrative Budgets
Keys to Presenting Your Budget
Budget Controls
Assignment Five

Timetables
Scheduling a Campaign
Developing a Monthly Campaign Schedule
Keeping on Track With a Campaign Timeline
Maintaining Momentum
Assignment Six

Identifying, Retaining & Upgrading Donors
Prospecting for Donors
Rating Prospects
Campaign Techniques for Upgrading Donors
Assignment Seven

Monitoring the Campaign
Organizing Campaign Volunteers
The Solicitation Process
The Monitoring process
Assignment Eight

Concluding the Campaign
Final Tasks
Campaign Evaluation
Assignment Nine

Course Description and Algonquin Schedule

You can review the course descriptions on the Ryerson site.
Fundraising Program Description
Algonquin College Schedule

Why Strategic Management

The overall aim of this course is to examine the elements of a successful fundraising campaign. Successful campaigns require strategic management practices. In this course, Strategic Management of Fundraising Campaigns, you will learn the process and the priorities for ensuring success.

Fundraising campaigns are critical to a nonprofit organization's ability to fulfill its mission. Organizations have limited time, energy, and resources to commit to their fundraising drives. Therefore, whether it is an annual, capital or planned giving campaign that you are working on it must be carefully orchestrated to ensure success. While each campaign is unique, the successful management of any campaigns relies upon the strength of four key components and every campaign must include these four basic elements:

• a compelling and persuasive case for support (case statement)
• the best possible leadership (both volunteer and staff);
• a suitable pool of donor prospects; and
• a strategic plan of action (campaign plan).

When every effort made is well-planned, effectively managed and evaluated, the conclusion of one campaign will lead naturally to an even more successful fundraising campaign next time.
Beyond the purely monetary results, an effectively managed campaign also enhances your organization’s stature in the community, creating pride amongst staff and volunteers, and lays the foundation for the next campaign.

The Course will have oversight from Boyd McBride, National Director of SOS Children's Villages Canada, an International Child Charity that cares for orphaned and abandoned children. You can too with a child sponsor and village sponsor support packages.