Why Strategic Management

The overall aim of this course is to examine the elements of a successful fundraising campaign. Successful campaigns require strategic management practices. In this course, Strategic Management of Fundraising Campaigns, you will learn the process and the priorities for ensuring success.

Fundraising campaigns are critical to a nonprofit organization's ability to fulfill its mission. Organizations have limited time, energy, and resources to commit to their fundraising drives. Therefore, whether it is an annual, capital or planned giving campaign that you are working on it must be carefully orchestrated to ensure success. While each campaign is unique, the successful management of any campaigns relies upon the strength of four key components and every campaign must include these four basic elements:

• a compelling and persuasive case for support (case statement)
• the best possible leadership (both volunteer and staff);
• a suitable pool of donor prospects; and
• a strategic plan of action (campaign plan).

When every effort made is well-planned, effectively managed and evaluated, the conclusion of one campaign will lead naturally to an even more successful fundraising campaign next time.
Beyond the purely monetary results, an effectively managed campaign also enhances your organization’s stature in the community, creating pride amongst staff and volunteers, and lays the foundation for the next campaign.

The Course will have oversight from Boyd McBride, National Director of SOS Children's Villages Canada, an International Child Charity that cares for orphaned and abandoned children. You can too with a child sponsor and village sponsor support packages.